The result
The project received national and international recognition as an excellent example of a city centre development. Even so, delays in the building permit process had a significant impact on the successful progress of the project, as well as on communications.
What we do for Bouwfonds MAB Development
For this Dutch real estate developer and operator, Peakom conceived and implemented the project-specific brand communications for a multifunctional complex in Frankfurt. The basis for the project communications was the development of the name “FrankfurtHochVier” [Frankfurt to the fourth power]. As the project progressed, measures were implemented for various target groups, including neighbours, local government and national media, as well as international measures aimed at potential lessees and investors.