The result
The first step was to redesign the entire brand communication, giving it a more emotional appeal and higher recognition factor. This was carried through into the individual business segments, allowing each measure to be allocated to individual sub-brands, while also maximising the effectiveness of each measure.
What we do for CORPUS SIREO
Our brief was to develop an integrated communications strategy for the CORPUS SIREO Group. Starting point in this was to devise a new brand architecture consisting of five sub-brands, a brand compass to ensure brand consistency and, based on this, to develop the corporate design and visual identity. Specific messages and sub-brand identities were created for the very different target audiences of the individual business segments – which are united under the strapline “The Real Estate People”.