Crown presents itself as a Pan-European group in a new, modern appearance with media meeting the demands of the target groups. Press relations will emphasize the high profile and extensive the complex services more transparent.
Based on the Crown Group in UK and with a new name in the German market – Crown Credit Services – an extensive rebranding was realized. Peakom adapted the corporate design for the needs of the German market with an image brochure and a website. At the same time strategic press relations were intensified.