The result
The “Greentowers” have achieved international recognition as the gold standard for converting old office high-rises into ‘green buildings’. By demonstrating its real commitment to sustainability, Deutsche Bank’s image has benefited considerably.
What we do for Deutsche Bank
To accompany the revamping of the corporate headquarters, Peakom developed an innovative new multimedia presentation that showcased the technologies used and the positive effects for people and the environment. This approach was used at trade fairs, conventions, and presentations – including at a UN conference – and was accompanied by an internet version. These efforts made it easy to produce attractive films for special occasions, such as the topping-out ceremony and grand opening. To accompany the multimedia materials, a ‘conventional’ image brochure was created using the same materials.
