The result
The new brand communication for K+N CITY created an umbrella for similar products which emotionalised them while also fostering customer loyalty to the company.
What we do for König + Neurath
For König + Neurath, one of the leading manufacturers of office furniture in Europe, Peakom took charge of conception and implementation for the entire marketing and sales communication budget. The focus of its efforts was on the strategic repositioning of the company as a B2B brand. This concept and its K+N CITY core were implemented in trade journals, at Orgatec, the leading trade fair for the industry worldwide, in online media and in programmes for specialist retailers.
