In perfect line with the stand at EuroShop 2011 and themed "Brands + People" the new and consistent brand appearance made a successful entrance – from the image brochure, the fact sheets with references to the website and the corporate presentation.
The task was to advance the brand appearance and to present the company's core activities more clearly and benefit-oriented. Due date was the EuroShop fair 2011. A mutual brand workshop generated the main issues and strategic agenda. Based on the existing corporate design Peakom planned the basic materials meeting the deadline despite a tight schedule. The company's own projects were centered and presented in a highly emotional way.