The result
The brand image ensured this listed company’s visibility in all marketing activities, particularly in channel communication with sales partners. This increased the opportunities for the cross-selling and up-selling of licences and services.
What we do for Personal & Informatik
For P&I, one of Europe’s market leaders for integrated human resources software solutions, Peakom developed a new brand and communication concept. It was necessary to take into account customers’ widely varying requirements for HR software. The Brand Pilot was used, particularly for defining and implementing the new brand architecture. Loosely linked product names were joined together to create a clear brand family that is closely associated with the company.