The result
RAG Montan Immobilien established an image as a private developer. The projects were given independent profiles in keeping with their respective potential investor groups.
What we do for RAG Montan Immobilien
Peakom redesigned the entire corporate and project communications for this property and project developer. First, the brand strategy, including corporate design, key visual and slogan, was developed using the modules of Peakom’s Brand Pilot. Brand communication and channel communication were performed using such things as brochures and advertising – both for corporate communications and for sales communications on a project-specific basis. In addition, extraordinary presentations were organised, such as for the first independent appearance at the EXPO Real trade fair and for the opening of the RUHR 2010 European Capital of Culture event at the Zeche Zollverein.