The result
The brand communication was created as an umbrella to link similar products, providing lasting added value for customers and thus a competitive advantage.
What we do for Stiegelmeyer
For the leading systems provider in the hospital and nursing care sector, Peakom developed a new brand and communications concept. The WellCare concept delivers a clear response to differentiated customer requirements and cost pressures in hospitals. This concept, which resulted from the Brand Check analysis, was implemented in trade media, at Medica, the world’s leading trade fair for the sector, and in online media, including customer forums.