The result
Within only a short time, a term that had been in use for decades – “Unilever Haus” – was replaced by EMPORIO, and potential lessees were aware of the objective of creating a ‘green building’.
What we do for Union Investment Real Estate
Peakom gave the newly refurbished Unilever Haus building, a Hamburg landmark, a new face as a strong real estate brand. Following the brand concept, the name, EMPORIO, new logo and slogan were developed – providing a foundation for channel communication. Activities initially included online communications with a website, trade fair presentation and image brochure.