Brand communication 

Universitätsmedizin Mainz

The result 

The University Medical Center has been provided with a modular system suitable for flexible use by all of its clinics, as well as a distinctive modern identity that is clear externally as well.

What we do for Universitätsmedizin Mainz

Peakom developed the new corporate design and logo for the Medical Center at the Johannes Gutenberg University Mainz as part of its reorganisation. The focus was on the increased integration of the three service fields: research, instruction and patient care. Another area of emphasis was the integration of the various clinics as sub-brands. These requirements were taken into account in the development of the new corporate design, with examples including brochures, flyers, advertisements and posters.