motifs move people | good plans are distinctive | creating brands requires resolution |
Securing employees as brand ambassadors
Successful recruiting in the “war for talent”
Employer branding is often limited to the field of recruiting – this is not enough. As a result of internet communities, separation management has become an integral part of comprehensive employer branding: opinions of former employees are now but a click away for remaining and potential staff, and can be at least as influential as the company's advertising aimed at school-leavers, university graduates and external personnel.
As a result of negative population trends, finding and retaining qualified personnel at all levels has become one of the biggest challenges for many companies. Peakom sees employees as a company's brand ambassadors: after all, they are the best communicators, and not only a classic target group.
At Peakom, employer branding measures depend on the size of the company, its industry and its market environment. Volume alone is never enough. Quality always trumps quantity.
What we do for you:
- Internal communication campaigns
- Employee media – basis for communication
- Recruiting campaigns
Taking flight with the brand
Complex market conditions and changing customer behaviour in the digital age pose a challenge for brand managers. The Brand Pilot efficiently controls the brand, and its four modules address the most important factors for success.
Your point of contact
|
Brand Communication
Dr. Michael Gross
