Communication is the driver of operative change measures. It involves more than presenting results and successes. Of far greater importance is an explanation of the background and of how the objectives are to be reached, even if some things are not yet clear, especially when plans change, for transformations rarely take place as planned. Their progress is influenced by numerous unpredictable factors and unexpected events.

Peakom conceives the programmes and platforms necessary for coordinating these processes with its overarching change programme. The key is to use the instruments that are best suited to the specific situation and objective, for employee attention must to be directed – not overwhelmed.

example: Deutsche Annington Immobilien

example: Nutricia

What we do for you:

• Developing a mission, mission statement and management principles
• Internal communication campaigns
• Communications strategy, including project names and logo development
• Crisis management

Change Communication
Dr. Michael Gross

Change Communication

Peakom supported the integration of acquired companies and the implementation of the new corporate strategy for Nutricia in Germany as part of the Danone Medical Nutrition Group.