It is a standard tool for purely online firms, yet remains a strategic and operational challenge for most other companies: channel communication on the internet is growing ever more important for sales. This is also the case for companies which do not sell their products or services online. “Social media CRM” makes it possible to reach almost any customer with sales stimuli.

Peakom reconciles the increasing complexity of the online world with traditional offline communications by using communications architectures that are characterised by two key elements: firstly, they are based on firm foundations, using the essential instruments for reaching the customer. Secondly, they boast a high degree of flexibility, which allows them to translate core messages for use in new channels, such as social media.

Another key feature of Peakom’s service is the fact that it continuously monitors new platforms and user behaviour, something which allows it to advise its clients as to the instruments they should use on the internet, as well as regarding trends which will be unimportant for the foreseeable future.

example: Deutsche Bank

example: König + Neurath

What we do for you:

• Community management for the utilisation of social media
• Email marketing makes it possible to quickly inform existing customers
• Microsites and landing pages for product launches and sales promotions
• Strategically planning and targeting online campaigns
• Search engine marketing for acquiring new customers

Channel Communication
Dr. Michael Gross

Channel Communication

For König + Neurath, one of the leading manufacturers of office furniture in Europe, Peakom took charge of con- ception and implementation for the entire marketing and sales communication budget.