better aim results in greater success | combining channels to increase performance | creating a venue for multiple contacts |
Paper-based media remain essential even in the online age
Printed communications media are playing a larger role as image platforms. This also applies to advertisements in print media, for the internet is increasingly becoming a platform for advertising the product range itself. The experience of flipping through a printed publication and of discovery calls for more than the illustrated presentation of facts and prices, the very latest of which can also be found on the internet.
Print media offer an effective way to address customer motives thanks to their combination of a range of suitable brand codes. The paper quality alone says a great deal about the standard of a company, product or service. That is why Peakom also implements and coordinates the entire production process – right down to the selection of the paper and any translations which are necessary.
The basis of its work is a project plan which has been coordinated down to the daily level, for it goes without saying that print media should be on hand in a timely fashion for a product presentation or trade fair.
What we do for you:
- Product brochures and flyers
- Customer magazines
- Advertisements
Managing sales contacts
The number of possible points of contact with customers is growing – along with the difficulty of reaching customers. The Analyzer optimises existing sales contacts. The Profiler defines the strategy, while the Mobilizer focuses sales communications.
Your point of contact
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Channel Communication
Dr. Michael Gross
