better aim results in greater success | combining channels to increase performance | creating a venue for multiple contacts |
Emotional added value for all the senses
Events – and that includes advertising events – fulfil a basic human need: the need to experience, and to enjoy. Evoking the right emotions makes information more accessible, and gives it a higher value. This applies even to “rational” press conferences and talks, which must also deliver added value in comparison with a press release, e.g. through a persuasive discussion with management, or personal experiences gleaned from an onsite visit.
Events can be anything – as long as they are not always the same. Peakom follows this philosophy to showcase companies as well as individual products. It works as an independent communications architect, collaborating with dramatic and technical specialists whenever necessary to obtain fresh inspirations for conveying the messages.
What we do for you:
- Launch events and roadshows for rapid multiplication
- Trade fairs as marketplaces for concentrated communication
- Press conferences announce brand new developments
Managing sales contacts
The number of possible points of contact with customers is growing – along with the difficulty of reaching customers. The Analyzer optimises existing sales contacts. The Profiler defines the strategy, while the Mobilizer focuses sales communications.
Your point of contact
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Channel Communication
Dr. Michael Gross
