From sales to customer management
The customer lifecycle begins before the sale

With Peakom’s “Touchpoint Manager”, it is possible to comprehensively manage the growing number of diverse contacts in the sales process. This is necessary, because companies today are often playing catch-up with their customers. In the age of social media, customers can easily gain an impression of the quality of products and services – before they have been reached by sales efforts. Later on, they share their experiences – this offers companies many more opportunities to establish contact with their customers.

The Touchpoint Manager is comprised of three modules: the “Analyzer” evaluates the relevant points of contact, including fields of action, to allow for rapid optimisation; the “Profiler” defines the future strategy across all phases of the customer relationship; and the “Mobilizer” structures operational management and monitoring, something which also allows the budget to be put to the best possible use.